In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
December 2022
Listings Change
vs November 2022
Resale Shop Launch Year
1Athleta35,105+5802022
2Tea Collection22,415-1762022
3Merrell22,072+16,4892022
4Lululemon Athletica13,596+3062021
5Tommy Hilfiger10,385+4602022
6Madewell9,203+1,2042021
7Eileen Fisher7,695-5232009
8PacSun5,258+1842022
9Patagonia4,195+1512017
10Michael Stars3,042+1512022
11Kut from the Kloth2,763-712022
12REI2,703-1,6802017
13NATION LTD2,693-302022
14Levi's2,649+1752020
15Timberland2,358+2,2192022
16Vera Bradley2,143+142022
17The North Face1,915+2782018
18ON1,062+1122022
19Roolee880+132022
20Francesca's852+1202022
21The Beaufort Bonnet Company762+952022
22M.M.LaFleur760-302021
23Hot Topic704+1462022
24Allbirds634+1102022
25Miki Miette617+122022
26jujube605-22022
27Cuts512+842022
28Tentree484+3422022
29Rylee + Cru472+482022
30Bohemian Mama41402022
31Steve Madden403-682022
32Arc'teryx383-3122019
33Amour Vert341+442021
34Los Angeles Apparel338+252022
35Outerknown336+522021
36Polarn O. Pyret295+822022
37Maaji279-112022
38Sandro244+192022
39Coclico242+62021
40Misha & Puff240+452021
41Oak + Fort237+552022
42Sozy227+182021
43Viscata212-92022
44Ministry of Supply207+512022
45Frye201-292022
46Stio190+1902021NEW
47Sarah Flint172+472022
48Wolven168-12021
49Nooworks165+172021
50Modcloth157+332022
51Ziabird156-122022
52Quincy Mae153-342022
53Vetta132+292022
54Myles125+112022
55Modern Citizen122+82022
56Brass120-52020
57Rough & Tumble111+172022
58RE/DONE106+122021
59Boyish105+22021
60Bryr96+62022
61Ponto95+32022
62Better Life Bags92+32022
63Michael Kors89+112022
64minnow85+72021
65Seaesta Surf78-12021
66Fortress77-12021
67Mara Hoffman69+22021
68Tuesday of California67+12022
69James Street Co.66+62022
70Kyrgies65-32022
71Allwear6402022
72Cuyana60+32022
73Dagne Dover59-62021
74Elizabeth Suzann Studio58-172022
74Koral58+12022
76Lykke Wullf57-22022
77Bernardo55-242022
77Skhoop55-22022
79La Ligne52+22021
80The Bee & The Fox50-22022
803.1 Phillip Lim5002022
80HELM Boots50+12022
83Djerf Avenue48-42022
83Oscar De La Renta48-42021
85Youer47+152022
86Sur La Cote42+422022NEW
87Whimsy + Row3902022
88Clare V.38-142022
89Wayre36+32022
90Hey Gang33+52022
91Woodley + Lowe30-12022
92Poplinen2902022
93Miakoda28-12022
94Saylor2702022
947 For All Mankind27+52022
96State25-102022
96époque évolution25-12020
98Nora Gardner2402021
99Pistol Lake22+82021
100Ranch Road Boots21-52022
100Curator SF21+62022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 167K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $8.1M est total revenue

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between December 28 and 29, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of December 2022.

    Published January 2023

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.